In an ever-changing social media landscape, the most successful brands are able to adapt their social media strategies with the launch of new features; such a situation has been presented recently with the introduction of Instagram Stories. In regards to fashion brands, Ted Baker and Kate Spade have risen to the top of the pack with their fun and interactive Instagram Stories.
Ted Baker
This slideshow requires JavaScript.
Ted Baker are innovators of fun in every aspect which is portrayed in their use of Instagram Stories. Choosing to showcase the ‘Keeping up with the Bakers’ campaign as if flicking through TV channels is utterly fun and extremely clever. This interactive social media campaign integrates moving editorial images, witty puns, competitions and sounds. Utilising Instagram’s ‘See More’ feature ensures the capitalisation of customers through easy navigation to Ted’s website.
Kate Spade
This slideshow requires JavaScript.
Whilst Ted Baker chose to use ‘Stories’ as a platform to share their Keeping up with the Bakers campaign, Kate Spade have opted to use the platform to showcase a different quote, fact or good deed everyday. Kate Spade’s use of Instagram stories is charming and mirrors the core essence of the brand, fitting in with their target customer who is ‘Quick, Curious, Playful and Strong’.